About
The Style Units have been built for the purpose of marketing activations, to attract customers to look at and ultimately try on a selected range of our frames.
The Style Units are mainly used for stores within a shopping centre and require a powered CML (casual mall lease) site. However, the Style Unit may be used outdoors depending on the circumstances. The cost for a CML site varies depending on the centre owner, the centre location and the duration of the activation. A Specsavers Marketing Team representative can look into and obtain this cost for you.
There are 10 Style Units across Australia and 2 in New Zealand:
- 2 in WA
- 3 in NSW (ACT stores can access these)
- 3 in VIC (SA & TAS stores can access these)
- 2 in QLD (NT stores can access these)
- 2 in NZ (there is 1 unit on each island)
Each Style Unit has 2 sides that can display a total of 72 frames (36 frames each side). Frames to be displayed will be sent with the Style Unit, no frames are required from store.
There are mesh panels down each end of the Style Unit as well as an illuminated Specsavers sign and illuminated mirror surrounds. There are also handheld mirrors that customers are able to use.
The Style Units have been built for the purpose of marketing activations, to attract customers to look at and ultimately try on a selected range of our frames. The Style Units can also be used to book eye tests for customers walking past Store team members manning the Style Unit will be able to frame style and assist customers in the process of finding the right glasses for them. A store team member will need to be present at the Style Unit activation at all times.
Store team members manning the Style Unit can also assist with any lens cleaning or adjustments that customers may need, however, any adjustments whereby a heating unit is required is not permitted for use on the Style Units as this is a health and safety issue. Customers will need to be directed to the closest store for any heated adjustments that are required.
A tablet can be used as part of the activation to assist customers in booking an appointment online. If the activation occurs while the store is open then a store team member will need to bring a tablet from the store, there is no tablet sent with the Style Unit. If the store is closed for 10 days or more then a virtual server will need to be organised via the IT department. IT will send a tablet to use that is setup for this purpose. There will likely be an additional charge from the IT department for the tablet, they will advise the cost once you have contacted them.
Hired promotional staff can also be organised as part of the booking at an additional cost. Hired promotional staff can hand out promotional material, flyers or bring customers to the Style Unit to browse but are unable to frame style as they are not trained for that purpose.
You will need to order a set of canvas bags to display on the black metal holders, there is an additional cost for this which is approximately $150 ex GST for 80 bags. You will need to order these bags via SPOT.
Other promotional items can be handed out during the activation as well to raise brand awareness at an additional cost. These can either be handed out by store team members manning the Style Unit or hired promotional staff that the Specsavers Marketing Team representative can organise. There is an additional cost associated if you would like to book hired promotional staff.
Glasses collections are not able to be conducted with the Style Unit as storage space is limited and only to be used to store the frame suitcase, promotional items, handheld mirrors and personal belongings of the team manning the Style Unit. A full Style Unit user/setup guide, frame layout and frame styling tips will be provided once the booking has been confirmed.